The announcement
A journalist-written press release that explains what’s new and why it matters.
Writing service01 — Launch campaign
Turn a product launch into a PR campaign.
Combine these parts for a launch that media and customers notice.
The founder’s voice
A founder quote or interview angle that gives journalists a story, not just a feature list.
The visuals
Product images and screenshots, distributed through PA Media and EPA Photowire.
Photo distributionThe distribution
Targeted by industry and region to tech, trade and business media.
DistributionThe amplification
Creators on Instagram, TikTok, YouTube, X and LinkedIn.
Influencer marketingThe results
Live status, release analytics and a distribution report.
02 — Announcements we distribute
From SaaS launches to new companies.
SaaS product launch PR
New platforms, apps and major releases.
Company launch press release
New business announcements and rebrands.
Technology startup announcement
Partnerships, integrations and milestones.
Major feature updates
Upgrades worth telling customers and media about.
03 — Packages
Choose the reach for your launch.
Budget PR50M+ reach
AP News, TNT UK and 5,000+ outlets for feature updates and smaller launches.
Market Titan150M+ reach
Forbes or Reuters, AI assistants and Google News for flagship launches.
Investor Prime250M+ reach
Adds financial media when the launch matters to investors.
Your recommendation picks the package that fits the launch and shows its price up front.
04 — FAQ
Product launch questions.
Can I include product images or screenshots?
Yes. Add photos to your release, or choose the photo distribution add-on to send images to PA Media and EPA Photowire.
Do you handle SaaS product launches?
Yes. We write and distribute SaaS and technology product launch announcements to tech, trade and business media, targeted by industry and region.
Can you combine a launch with micro-influencers?
Yes. Through the Visibility Action Centre you can pair distribution with sector-relevant micro-influencers. We check each creator’s audience first, and every paid partnership is clearly disclosed. See media + micro-influencer campaigns.
When should we announce a product launch?
Ideally on launch day, when readers can try or buy the product straight away. Tell us your launch date and we’ll plan the release, distribution and any creator activity around it.
Explore all FAQs →
Still have a question? Contact our team or book a free consultation.
05 — Call to action
Announce your product launch.
Book a free consultation and we’ll plan the announcement, visuals and distribution.